It all starts with a plane

Scholarship Mentor Hub (SMH) helps students achieve their dreams of studying abroad. With a massive TikTok following of over 100,000, SMH is ready to take its brand to the next level. Ms. Ngan, the founder, envisions a visual identity that reflects the core values of SMH: community, education, and global connections.

The new logo should capture the essence of their mission. Ms. Ngan is particularly drawn to the idea of incorporating a plane icon, symbolizing the journey of international education. We'll explore how to visually represent the supportive community that SMH fosters, creating a brand identity that resonates with aspiring international students.

The master logo was supposed to be the 4 icon logo but my client just turned out to like the animation a bit too much so she put it as the master logo on the website and I just could not convince her otherwise.