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Maido Agency, a well-established Japan-based firm supporting small and medium enterprises (SMEs). Specializing in the food and beverage sector, where human interaction is crucial, the agency upholds the Japanese business values of professionalism, creativity, and artistry, enhanced by the use of AI. The design must visually communicate three key themes: Technology, Elegance, and Artisan Craftsmanship.

This project involves designing additional webpages for an established website, including a main products page and 20 subpages for Maido Agency’s services.

The concept reimagines Maido’s marketing services as items in a shopping web store, presenting unique challenges:

• Product Imagery: Creating visuals that capture attention while representing intangible services.
• Consistency: Maintaining a unified design across the main and subpages.
• Text Layout: Presenting Maido’s extensive content in an engaging and navigable format.

The design must effectively balance creativity, clarity, and alignment with Maido’s brand identity.

It's important to understand that the final design may undergo minor revisions during the development process. This is a natural part of the creative process and allows for client input and adjustments to content and text, ultimately resulting in a more refined and client-centric final product.

The initial design aimed to convey a corporate and sophisticated aesthetic by incorporating a photography-focused layout. However, the thumbnail designs fell short of capturing and showcasing the brand's artisan craftsmanship and elegant business philosophy.

The second design attempt embraced a more abstract style, which successfully established a harmonious relationship among the graphic elements, effectively reflecting the brand's elegant tone of voice. However, the design included an excess of unnecessary details, which detracted from its overall impact and required further refinement to achieve a more polished and focused outcome.