This project was a practice how to create a key visual for an underdog kind of creature. The main practice was to be consistent in visual while keeping it impactful.

The creative process was so much fun as I launched through many visual style within many different key message based on unique features of the animal: from its extreme intelligence to its social need of bonding then its unique design of flipper as a part of its evolution. 

The final selection was its amazing flipper as this feature of evolution is so much relatable to the public of how inspiring it is to change, to adapt and to upgrade yourself to a better life.